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Listening to Your Customers through Social Media
In July, I moderated a panel of thought leaders in market research to ponder the question: “How Will Social Media Change Customer Satisfaction and Loyalty (CS&L) Research?” The event was sponsored...
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Next Gen Market Research: Just Do It For Me!
If you want to know the future of market research, forget about what the futurists and innovation gurus have to say. Instead, just ask the next generation of marketing and business professionals—the...
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5 Secrets of Innovation Success
Successful innovation and new product development involves a great deal of customer input. The more ways in which customers are involved, and the more systematic your efforts to involve them in...
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Get Smart This Summer
I was the kid who skipped recess to help grade quizzes; the graduate student who delayed getting a degree because it meant the end of school; the professor who told students that he was now in the...
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Video: Why Research Takes So Long
Or better yet, we might say “Why GOOD Research Takes So Long.” Our answer (before you feel inspired by the video embedded below) is that good research is creative and thoughtful and takes a great...
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Our Top Sources for Innovative Research Ideas
The best way to stay fresh, interested, and excited about market research is to read, read, read. It’s the same thing I always told my students in social theory classes. Useful ideas come from those...
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Versta Research Is Five Years Old!
Last week, Versta Research celebrated its 5th birthday—an important milestone in a twenty-year journey that has involved rigorous training and building significant capabilities that help clients solve...
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How to Keep Innovating Your Research Methods
If you ever have trouble separating all the hype of new methods and technology from the reality of whether those methods work, turn to the sober and decidedly non-hyped world of academic research....
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And You Thought Focus Groups Were Expensive!
The bowls of M&Ms, the soft drinks, the boxed sandwiches for the research team. The costs of a focus group really add up, don’t they? Well, suppose you brought in a troupe of improvisational...
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Consumers Who Help Predict Failure
Early customer feedback, especially in multiple forms and from multiple channels, can make or break the success of a new product or service. But it turns out that not all customer feedback is created...
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